Business Leadership Effective Communication
Business leadership and effective communication Obama’s lesson to all…
Business leadership and effective communication is a skill so very few possess. For those of you looking for some inspiration, for some hope and certainty in an ever changing world take a look at Barack Obama’s victory speech after his landslide sweep to victory in the US presidential election. His meticulously crafted speech was broadcast to billions of people glued to their television screens. People from his father’s home town in Kenya danced and jumped in the streets as they watched one of their sons become the most powerful man in the world. New born babies were named Barack or Michelle after his wife in record numbers.
It then occurred to me the American marketing machine is true business leadership and effective communication and has kept a massive worldwide audience interested in this presidential race for over 18 months. With over half a billion dollars spent on the campaign trail polls showed a record number of voters. His victory is a meticulously crafted marketing lesson for any business owner,
With the world economy in peril Obama carefully used the euphoria to warn the world and the American public of the hard work that lay ahead, that there would be no quick fix, that America would engage with its friends and foes to make the world a better place for all. Thats business leadership, thats effective communication.
I couldn’t help think of the difference in style, business leadership, effective communication and charisma between Barack Obama and his African counterparts. While the jury is out on Obama’s ability to deliver on his promises we have to watch one of our leaders Toi Toi outside a court while waiting to see if one of the many charges brought against him by legal authorities are dropped.
As the world economic crisis ripples through South Africa, the thousands of cars being repossessed daily has the knock on effect of putting hundreds of dealerships out of business and thousands of people out of jobs, As the credit crunch takes it’s toll thousands of call centre and credit providers are soon to be out of work. Banks are shedding thousands of employees.
While the world was watching the campaign of the US presidential hopefuls South Africa’s new NEC took a swipe at president Mbeki, removed him and quickly installed a union stalwart - Kgalema Motlanthe as the new president. I stand corrected but that was over 2 months ago and what have the South African public heard from the new guy on top of the crap heap – Nothing, niks, nada, zero, zip.
With the issue of ongoing rampant crime – you’d think he might use this as an opportunity to address the nation, declare crime as public enemy number one and adopt crime prevention similar to New York major Giuliani’s policy of 3 strikes and you are out. Why not use the opportunity like president elect Obama did and call on the nation to unite, to work together for common goals to embrace peace and defeat poverty. Why not reign in the youth league by calling them to contribute to our society by developing community projects instead of allowing them to run riot, spread hate rhetoric and “die” for leaders who have shown very little leadership or moral authority. While Obama’s call to action by the American public to work for a better nation for all still echo’s in my ears ordinary citizens in South Africa still wonder what’s at the end of the rainbow.
While our chief of police is under investigation for corruption and hanging around the dregs of society, one of the lands highest judges wallows around on the taxpayers account waiting to see if he can use legal loopholes to get out of a drunk driving charge. Then we have a cash heist where the kingpin is a police officer and our friend and dictator uncle Bob has managed to cripple a nation and create over 4 million refugees by rigging 2 elections in one year. Add to that the public health service debacle, rampant corruption, cronyism, ever increasing unemployment a failing world economy and what does the most powerful politician in South Africa do.
He calls for a national debate on the Springbok emblem.
No wonder South Africa and its economy has just been down rated from “stable” to “negative” from international rating agencies.
A mentor of mine Dan Kennedy quotes a business leader the name I cannot remember, He says “most people are hanging around with their umbilical chords hanging out looking for a place to plug them in”
God forbid, can we not find real leaders to plug into? Do we really need this type of business leadership and effective communication?
Detective Dave




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